Brand Guidelines

Logo

Follow the specifications when using the ShopeePay and SPayLater logo to ensure the right amount of breathing space and visibility are provided.

ShopeePay Logo

The standard ShopeePay logo consists of two elements: The representative Shopee wallet icon and the “Pay” logotype. The standard ShopeePay logo should always be applied to all external branding and marketing material.

Horizontal

Minimum size

Screen: 50px in width

Print: 15mm in width

Apply 0.5x clear space around all sides of the horizontal logo.

Vertical

Minimum size

Screen: 40px in width

Print: 10mm in width

Apply 0.5x clear space around all sides of the vertical logo.

Icon

Minimum size

Screen: 20px in width

Print: 10mm in width

Apply 0.25x clear space around all sides of the ShopeePay wallet standalone icon.

Note:

Using the standalone ShopeePay icon in place of the full logo should be avoided unless there are already significant Shopee branding elements present on the same canvas.

Using the standalone “Pay” logotype is strictly not allowed.

SPayLater Logo

The standard SPayLater logo consists of two elements: The representative SPayLater wallet icon and the SPayLater logotype.The standard SPayLater logo should always be applied to all external branding and marketing material.

Horizontal

Minimum size

Screen: 60px in width

Print: 20mm in width

Apply 0.5x clear space around all sides of the horizontal logo.

Vertical

Minimum size

Screen: 50px in width

Print: 15mm in width

Apply 0.5x clear space around all sides of the vertical logo.

Icon

Minimum size

Screen: 20px in width

Print: 10mm in width

Apply 0.25x clear space around all sides of the SPayLater wallet standalone icon.

When placing the SPayLater wallet icon inside a circle, it’s placement should be off centered for better visual balance.

Note:

Using the standalone SPayLater icon in place of the full logo should be avoided unless there are already significant Shopee branding elements present on the same canvas.

Using the standalone “SPayLater” logotype is strictly not allowed.

Acceptance Mark

ShopeePay and SPayLater Acceptance Mark shows that ShopeePay and SPayLater are available as payment option.

The Acceptance Mark is available in horizontal and square format. It should be displayed in the same format as other payment options.

ShopeePay Acceptance Mark

Rectangle Acceptance Mark

Minimum size

Screen: 35px in width

Print: 15mm in width

Square Acceptance Mark

Minimum size

Screen: 35px in width

Print: 8mm in width

Note:

Using the orange acceptance mark with white background should be avoided unless all other acceptance marks are in white background.

Using the ShopeePay logo as acceptance mark should be avoided unless all other acceptance marks are in full logo format.

SPayLater Acceptance Mark

Rectangle Acceptance Mark

Minimum size

Screen: 35px in width

Print: 15mm in width

Square Acceptance Mark

Minimum size

Screen: 35px in width

Print: 8mm in width

Note:

Using the orange acceptance mark with white background should be avoided unless all other acceptance marks are in white background.

Using the SPayLater logo as acceptance mark should be avoided unless all other acceptance marks are in full logo format.

Application

ShopeePay’s brand guidelines are to be applied correctly and consistently across digital and physical touch points to maintain brand integrity and deliver a cohesive user experience.

When designing assets that are utilised outside of the ShopeePay app, do ensure the two logos are incorporated into the messaging for brand recall.

Online Payment Usage

To indicate that ShopeePay or SPayLater is an available online payment option, use either of the following:

ShopeePay or SPayLater Acceptance Mark
ShopeePay or SPayLater Logo

Always display the online payment option in the same format as other existing payment options. Please refer to ShopeePay display sample below.

Preferred Online Payment Identity

White acceptance mark on orange background

Alternative 1

Use square format only if all other acceptance marks are in square format

Alternative 2

Use orange acceptance mark with white background only if all other acceptance marks are in white background

Alternative 3

Use logo as acceptance mark only if all other acceptance marks are in full logo format

In-Person Application

Download the different marketing templates below.

Marketing Assets

For ShopeePay and/or SPayLater branding presence, the following logos must be featured on all in-person & online marketing assets:

ShopeePay and/or SPayLater standard logo with wallet icon (guidelines from the Logo section applies)
ShopeePay and/or SPayLater typeface logo

When designing assets that are utilised outside of the ShopeePay app, do ensure the two logos are incorporated into the messaging for brand recall. For samples of marketing material, please refer to the deck here.

ShopeePay Standard Logo

Apply 0.5x clear space around all sides of the ShopeePay standard logo.

ShopeePay Typeface Logo

Apply 0.5x clear space around all sides of the ShopeePay standard logo.